> ## Documentation Index
> Fetch the complete documentation index at: https://docs.aresdeploy.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Launching campaigns

> How Ares plans, previews, and launches lead-generation campaigns on Meta.

Ares launches lead-generation campaigns on Facebook and Instagram built around instant forms: the lead taps your ad, a form opens pre-filled with their contact details, and their submission lands in your CRM with follow-up starting within seconds. This page covers the launch flow. Creative is covered in [Creative](/ads/creative) and money in [Budgets](/ads/budgets).

## The launch flow

<Steps>
  <Step title="You state the goal">
    In chat: "launch a campaign for driveway coatings in Bakersfield, moderate budget." Or accept Ares's suggestion when it sees room to grow.
  </Step>

  <Step title="Ares assembles the campaign">
    Targeting for your cities and service area, an instant form asking only for what matters (name, phone, service interest), creative per the [creative rules](/ads/creative), and a budget within your standing limits.
  </Step>

  <Step title="You review the preview">
    The full picture lands in your approval queue: audience, geography, daily budget, the exact form questions, and the exact ad as a lead would see it. Nothing is summarized away.
  </Step>

  <Step title="You confirm, it goes live">
    One approval launches it. Declining with a note ("tighten to these three zips", "different photo") sends it back for revision, not into a void.
  </Step>
</Steps>

## Targeting

* **Geography is king in home services.** Campaigns target the cities and radii you define as your territory. The dashboard reads your live targeting back to you, so what you see reflects what is running, not what was planned.
* **Service intent comes from the creative.** An ad showing garage floors attracts garage floor leads. Audience micro-targeting matters far less than territory and creative in this category.

## During the run

Ares checks campaign health daily:

* Spend pacing against budget
* Cost per lead against your category's normal range
* Lead quality signals from the follow-up conversations, since Ares talks to every lead the campaign produces

That last one matters: your media buyer also answers the leads, so "this campaign's leads book poorly" is something it notices and acts on, not something you discover a month later.

## Interventions

| Situation                            | What Ares does                                                      |
| ------------------------------------ | ------------------------------------------------------------------- |
| Campaign wasting spend with no leads | Pauses it and tells you; pausing waste is within standing authority |
| Cost per lead drifting high          | Flags it with a recommendation before it becomes a problem          |
| A winner emerging                    | Proposes scaling it, through approvals like any spend change        |
| You say "pause everything" in chat   | Everything pauses, immediately                                      |

## Starting from scratch

No ad history? Fine. Tell Ares your trade and territory and it will propose a conservative first campaign. Expect the first week to be learning: the goal of campaign one is signal, not scale. Scale decisions come to you with data attached.