# Ares

> Documentation for Ares, the AI operator that runs marketing and lead follow-up for home-service businesses.

## Docs

- [Billing](https://docs.aresdeploy.com/account/billing.md): Plans, payments, ad spend separation, and canceling.
- [FAQ](https://docs.aresdeploy.com/account/faq.md): Common questions about Ares, answered straight.
- [Security and data](https://docs.aresdeploy.com/account/security.md): Where your data lives, what Ares can access, and the boundaries that protect you.
- [Troubleshooting](https://docs.aresdeploy.com/account/troubleshooting.md): Diagnosis and fixes for the most common issues, in the order to try them.
- [Budgets and spend safety](https://docs.aresdeploy.com/ads/budgets.md): The rules that make it safe to let an AI touch your ad account.
- [Launching campaigns](https://docs.aresdeploy.com/ads/campaigns.md): How Ares plans, previews, and launches lead-generation campaigns on Meta.
- [Ad creative](https://docs.aresdeploy.com/ads/creative.md): Where ad copy and images come from, the quality bar, and why nothing runs unseen.
- [Reporting and metrics](https://docs.aresdeploy.com/ads/reporting.md): The numbers Ares tracks, where to see them, and which ones matter.
- [Ads connection](https://docs.aresdeploy.com/connections/ads.md): Connect your Meta ad account so Ares can launch and monitor lead campaigns.
- [CRM connection](https://docs.aresdeploy.com/connections/crm.md): Connect your HighLevel account so Ares can work your contacts, conversations, and pipeline.
- [Connection health](https://docs.aresdeploy.com/connections/health.md): How Ares monitors its connections, what happens when one breaks, and how to fix it.
- [Core concepts](https://docs.aresdeploy.com/core-concepts.md): The operator model: how Ares thinks about autonomy, approvals, and your accounts.
- [What is Ares](https://docs.aresdeploy.com/index.md): Ares is an AI operator that runs marketing and lead follow-up for home-service businesses.
- [Booking the estimate](https://docs.aresdeploy.com/leads/booking.md): Every conversation drives toward a calendar slot. Here is how Ares gets there.
- [Messaging compliance](https://docs.aresdeploy.com/leads/compliance.md): Opt-outs, consent, texting registration, and the rules Ares enforces so you stay clean.
- [Speed to lead and follow-up](https://docs.aresdeploy.com/leads/follow-up.md): Why the first five minutes decide the job, and how Ares runs persistence without being annoying.
- [Lead lifecycle](https://docs.aresdeploy.com/leads/overview.md): How Ares turns a raw lead into a booked estimate, from capture to calendar.
- [Quickstart](https://docs.aresdeploy.com/quickstart.md): Go from signup to a working AI operator in about ten minutes.
- [Approvals](https://docs.aresdeploy.com/using/approvals.md): Sensitive actions wait for your sign-off. What gets gated, what runs free, and how the queue works.
- [Chat with Ares](https://docs.aresdeploy.com/using/chat.md): Talk to your operator in plain English. Ask questions, give instructions, change direction.
- [Dashboard](https://docs.aresdeploy.com/using/dashboard.md): Your morning-coffee view of leads, campaigns, and anything that needs your attention.