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Ares launches lead-generation campaigns on Facebook and Instagram built around instant forms: the lead taps your ad, a form opens pre-filled with their contact details, and their submission lands in your CRM with follow-up starting within seconds. This page covers the launch flow. Creative is covered in Creative and money in Budgets.

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The launch flow

1

You state the goal

In chat: “launch a campaign for driveway coatings in Bakersfield, moderate budget.” Or accept Ares’s suggestion when it sees room to grow.
2

Ares assembles the campaign

Targeting for your cities and service area, an instant form asking only for what matters (name, phone, service interest), creative per the creative rules, and a budget within your standing limits.
3

You review the preview

The full picture lands in your approval queue: audience, geography, daily budget, the exact form questions, and the exact ad as a lead would see it. Nothing is summarized away.
4

You confirm, it goes live

One approval launches it. Declining with a note (“tighten to these three zips”, “different photo”) sends it back for revision, not into a void.

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Targeting

  • Geography is king in home services. Campaigns target the cities and radii you define as your territory. The dashboard reads your live targeting back to you, so what you see reflects what is running, not what was planned.
  • Service intent comes from the creative. An ad showing garage floors attracts garage floor leads. Audience micro-targeting matters far less than territory and creative in this category.

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During the run

Ares checks campaign health daily:
  • Spend pacing against budget
  • Cost per lead against your category’s normal range
  • Lead quality signals from the follow-up conversations, since Ares talks to every lead the campaign produces
That last one matters: your media buyer also answers the leads, so “this campaign’s leads book poorly” is something it notices and acts on, not something you discover a month later.

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Interventions

SituationWhat Ares does
Campaign wasting spend with no leadsPauses it and tells you; pausing waste is within standing authority
Cost per lead drifting highFlags it with a recommendation before it becomes a problem
A winner emergingProposes scaling it, through approvals like any spend change
You say “pause everything” in chatEverything pauses, immediately

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Starting from scratch

No ad history? Fine. Tell Ares your trade and territory and it will propose a conservative first campaign. Expect the first week to be learning: the goal of campaign one is signal, not scale. Scale decisions come to you with data attached.