What requires approval
| Category | Examples |
|---|---|
| New spend | Campaign launches, budget increases, scaling a winner |
| Creative | New ad copy or imagery, changes to a running ad |
| Out-of-pattern messaging | A blast to a list, re-engaging old leads, anything beyond standing follow-up |
| Judgment calls | Anything Ares itself flags as unusual or risky for your account |
What runs without approval
- Reading and organizing CRM data
- Standing lead follow-up you have already authorized
- Monitoring, reporting, and analysis
- Pausing something that is clearly wasting money
Working the queue
Pending approvals live on the dashboard. Each one shows:- What Ares wants to do, in full: the exact message, the exact ad, the exact budget
- Why, in a sentence: the reasoning, not just the request
- The blast radius: who it reaches or what it spends
- Approve. One tap. The action executes and shows in activity.
- Decline with a note. “Too pushy, soften it” or “wrong photo” sends it back for revision. The revised version returns to the queue.
- Ask questions first. Jump to chat and interrogate: “what happens if we do not do this?” The approval waits while you decide.
Widening standing authorization
Approving the same kind of action repeatedly is a signal. You can convert a pattern into standing authorization in chat:“You do not need to ask before pausing underperforming ads.” “Re-engagement messages to leads under 90 days old are pre-approved if they follow the usual templates.”Standing authorizations are visible, revocable, and narrow by default. “Never ask me about anything again” is not an available setting, by design: spend and new creative always come to you.
Narrowing it
The other direction always works too, and instantly:“Ask me before sending anything to commercial leads.” “All messaging goes through approval this week, we have a sensitive job in progress.”