What Ares enforces automatically
- Opt-outs are instant and permanent. A lead who replies STOP, or anything that reads like a request to stop, is marked opted out in your CRM immediately and never messaged again. There is no override in chat, by design.
- No repeat messaging. Deduplication guarantees a lead never receives the same message twice, and pacing rules prevent message stacking when multiple triggers fire.
- Quiet hours. Outbound messages respect sensible local-time windows. You can tighten these (“nothing after 7pm”) in chat.
- Identification. Messages identify your business. Leads should always know who is texting them.
Consent: who Ares will message
Texting rules distinguish between people who asked to hear from you and people who did not:| Lead type | Ares behavior |
|---|---|
| Submitted your ad form or website form | Messaged normally; this is the consent the form established |
| Called or texted you first | Messaged normally |
| Old list, imported contacts | Ask Ares in chat first; re-engagement is done conservatively and may warrant a review of how the list was collected |
| Purchased lists | Do not. Ares will push back if asked |
Texting number registration
US carriers require business texting numbers to be registered (the A2P process) before they will deliver traffic at volume. This is a carrier requirement, not an Ares policy:- Registration is part of setup and can take a few business days to clear.
- While pending, delivery is limited. Ares tells you if your number is still in review.
- Details asked for during registration (business name, address, use case) must be accurate; carriers reject mismatches.
The AI question
If a lead asks whether they are talking to a bot, Ares answers as your team’s assistant, which is what it is. It does not claim to be a specific human being, and it does not volunteer a technology lecture mid-conversation. If a lead insists on speaking to a person, that conversation gets flagged to you.Your responsibilities
Ares handles mechanics, but two things stay with you:- Collect leads honestly. Forms should make clear a response is coming. That is what makes the follow-up welcome instead of intrusive.
- Keep business registration details current. If your business name or address changes, tell Ares so carrier registration stays accurate.