What is on it
Leads. New lead volume over time, with ad-sourced leads distinguished from organic ones, so you can see at a glance whether the machine is producing and where from. Campaigns. Spend, cost per lead, and status per campaign, plus the service areas your ads are targeting, read back live from the ad platform rather than from a plan document. Attention items. The exceptions Ares could not resolve alone: a conversation that needs a human call, a connection that dropped, a campaign behaving oddly. Each item carries enough context to decide on the spot, and disappears when resolved. Approvals. Pending actions waiting on your sign-off, with full previews. One tap approves or declines. See Approvals. Chat. The conversation with your operator, one click away from everything above, because every number on the dashboard is something you can interrogate.The daily rhythm
Most owners settle into this:- Open the dashboard with morning coffee.
- Clear the approval queue. Usually a few taps.
- Skim leads and spend for anything that looks off.
- If something does look off, ask Ares about it in chat rather than digging yourself: “why did leads dip yesterday?” is faster than any filter.
Numbers you can question
Every dashboard figure is backed by data Ares can explain. If cost per lead looks high, the follow-up question lives one click away in chat, and the answer comes back with specifics: which campaign, since when, and what changed. The dashboard tells you what; chat tells you why.If a stat ever looks wrong, say so in chat. “That lead count looks low for last week” triggers an actual check against the underlying records, and you will get either an explanation or a correction.